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Power of Postcard Marketing

Use postal mail to connect with prospects | Private School Marketing

I am constantly reminded of how important it is to have different means of connecting with our prospective families. Sending letters or postcards is such an easy way to make sure you are maintaining connections.

Now you may be thinking…but I use email and social media. Aren’t those good enough?

The truth is, they aren’t good enough. It is great if you are using those. But our enrollment has become so competitive. It is so much more important that we capitalize on all manners that we have for making connections.

And USPS mail is great for this. 90% of our USPS mail contains bills or junk mail. When we do receive a personalized letter or card, it is NOTICED! And that is exactly what you want. So watch this video and see my insights to using USPS for increasing prospect engagement.

Love, Joy and Marketing.

Mia Johnstone, Private School Marketing Enthusiast

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What people are saying…

Mia's presentation style draws her audience in. She moves the needle from something you watch to something with which you engage.
-Julie Clardy, Episcopal School of Dallas

 

Mia is spot on with how she teaches schools how to use their cell phones to take better photos, utilize video features simply, and transfer those assets to increase school marketing efforts. Schools win because they can maximize the resources they already have.
-Tim McDonough, Finalsite, Director of Client Success

 

Mia is such an incredible instructor! Not only is she extremely knowledgeable, but she's so personable too. She is wonderful at leading the group environment. This fosters a connection between the group which leads to valuable content and advice being shared throughout the training. It is an absolute pleasure to work with Mia.
-Anna Gustafson, Marketing Specialist
Mia has worked with over 30 schools...

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