Use postal mail to connect with prospects | Private School Marketing
I am constantly reminded of how important it is to have different means of connecting with our prospective families. Sending letters or postcards is such an easy way to make sure you are maintaining connections.
Now you may be thinking…but I use email and social media. Aren’t those good enough?
The truth is, they aren’t good enough. It is great if you are using those. But our enrollment has become so competitive. It is so much more important that we capitalize on all manners that we have for making connections.
And USPS mail is great for this. 90% of our USPS mail contains bills or junk mail. When we do receive a personalized letter or card, it is NOTICED! And that is exactly what you want. So watch this video and see my insights to using USPS for increasing prospect engagement.
Love, Joy and Marketing.
Mia Johnstone, Private School Marketing Enthusiast
Let’s connect and be social. You can get my regular videos and posts on Instagram too.