About Mia

A desire to know school marketing...

My marketing career started with working in admissions at an all girls high school in L.A. After a few years, I started the LA Private School Guide. We helped over 30 schools get their admissions message to thousands of prospective parents and families. We became a widely distributed magazine and a top ranking website.

Mia Johnstone, Enrollment Marketing
Mia Johnstone, Enrollment Marketing

Over 100 school visits…

I visited over 100 schools during my publishing career. I got insights into what the savviest school marketers were doing to promote their school. I also saw the challenges that were preventing increased enrollment.

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Knowing what the best practices are so we don’t waste precious time is so important. I share candidly all my insights from years of private school marketing. Join my newsletter and get the best school marketing practices.


I am here to help you thrive.

14 years of service and over 30 private school clients.